How To Create Facebook Ads That Will Perform
Nowadays, it’s become very easy to make a Social Media handle and just ‘boost’ a post to reach a larger audience. But coming up with content ideas and posts to maintain an active presence is a whole other process. It’s important to do so, of course – consistent activity will make your social profiles more appealing, and can help boost referral traffic and subsequent Google search rank. There are plenty of reasons why you’d want to post more often, but you also shouldn’t just post for the sake of it.
WIth every single update, Facebook’s ad algorithms have become really intelligent and their ads have become really engaging. But it’s how you show your message that counts.
With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. You can bring them to your site by making some engaging ads.
Ultimately, your Facebook ad campaign will only be effective if your landing page is optimized for the user. Otherwise, you’ll most likely struggle to generate leads with your Facebook ads and not generate website conversion.
When it comes to raising your conversion rate, you’ve got to thoroughly research your audience. No matter how much you have to invest in your ad campaign, start by making sure that you’re targeting your ideal customers. You need to show up in their news feed otherwise the social network won’t help you.
Here are some tips and tricks for your next Facebook ad
Always have a clear Call-To-Action (CTA)
Use CTAs like:
- Sign Up Now
- Click Here Now
- Click Here For 25% Off
- Get It Now
Having a strong, clear CTA will greatly increase your conversions.
Target Your Ads
Everyone screws up this one at least once.
You’ll go run to an ad — or hit the “Boost Post” on one of your posts — but you forget to target it.Then what happens? You spend your ad budget in a matter of minutes & get nothing in return. To avoid this situation you need to first invest some time in researching the right set of audience which is your potential target audience then allocate the right amount of funds by checking the CTR and other parameters. Thus targeting ads is a key factor for your ads to perform.
Target your competitors’ fans
Facebook tracks page likes so you can advertise directly to people who have liked your competitors’ pages. You can easily do that in your advert set, in detailed targeting section. Just choose your competitor’s page and you will be targeting the people who like their page.
Target e-mail subscribers and look-alike audiences
Like fans, e-mail subscribers are already into your business, more so because they let you into their inbox. Facebook allows you to upload your email list into their Power Editor and finds the corresponding users.
What’s even cooler is that Facebook can also create a look-alike audience and draw up a list of people with similar characteristics to your e-mail subscribers. AppSumo could have created a custom audience from people who had signed up to receive their deals and reached out to a newer, yet still highly qualified, audience.