5 Reasons Why Good Design Is Necessary For Your Business
When you start your business, you are so indulged in operations and marketing that you just forget or delegate the design work. But design is something that can make or break your business even at a very nascent stage.
Here are some reasons why you should spend more on design rather than other things.
First Impressions Count
How your brand looks and how it’s displayed is how it’ll be perceived by potential clients. Business card or brochure, packaging or prospectus, whatever the platform, people will judge a business based on its visual appeal in a matter of seconds. Your product or service might very well be the best thing since sliced bread, but with poor design, no one will stick around long enough to see just why.
Strong Web Design = Strong Consumer Trust
We’re in a world now where just about every business is online in some form, in fact encountering a business’ website is often some people’s first encounter with a business at all. This, ontop of the fact that a lot of businesses now are 100% online means that the impression your website leaves is more important than ever. And how do we leave a good impression? Good design.
Branding Makes Your Business Memorable.
Efficient design provides consistency across every customer-facing platform. A professional design company will use specific colour combinations, typefaces, imagery and tones for every single element. This way, customers have the same experience visiting a website as they do reading its brochure, helping the business become both recognisable and memorable. Consistency conveys professionalism, and professionalism conveys credibility.
Great Design Converts
Perhaps the most important reason why graphic design is important for businesses. A brand spanking new website is a great thing to have. A brand spanking new website that transforms your visits into conversions is even better. An expertly designed website or brochure will direct visitors to take action, whether it’s adding an item to a cart or dialling a phone number. After all, a design isn’t just about making things look the part; design should attract, engage and persuade too.