7 Reasons Why Facebook Is A Necessity For Your Business
Gone are those days when Facebook was used just for fun and posting statuses. Facebook has evolved into a gigantic advertising medium and if you don’t leverage your business using Facebook you are surely going to regret it. Here are 10 reasons why Facebook is extremely necessary for your business.
400 million Global Users Daily
There are 400 million people using Facebook daily. This means if we consider Facebook a country, it will be 3rd largest country in the world.
Average Daily Spend on Facebook is 55 minutes
An average user spends almost 55 minutes on Facebook daily. That is an hour of his entire day goes to Facebook. Now isn’t it the best way to grab a consumer’s attention?
Facebook drives the largest share of referral traffic
Facebook continues to dominate Pinterest, YouTube and even Twitter in terms of its share of social media referrals. While all social media sites drove 31.24% of all referral traffic on the web in December 2016, Facebook alone drove nearly 25%.
Facebook currently has 40 million active small business pages
One train of thought is this: Why would I want to compete with nearly 40 million other small businesses? Why not spend my time on other, more niche networks? While this is a valid point, I would argue that it’s critical to maintain at least a basic presence on Facebook. Most consumers expect businesses to be active on a minimum of 3 social networking sites, and Facebook tops this list.
Facebook offers a unique opportunity for businesses who master the art of engaging content.
The organic reach of a Facebook page post is at an all time low. While this may seem like bad news to most marketers, it presents an amazing opportunity to businesses who know how to truly engage their fans. It requires true strategy you need to conquer falling Facebook reach, which I outlined in “Why Your Organic Facebook Reach Is Falling – And What To Do About It”.
1 out of every 7 humans is on Facebook.
According to the latest stats, there are now 1.44 billion active users on Facebook. No other social networking site even comes close. If you want to risk missing out on this segment of the market, do so at your own peril.
Facebook has the highest conversion rates among social media e-commerce traffic.
According to Shopify, Facebook leads other social media e-commerce traffic with an average conversion rate of 1.85%. If you’re going to be investing heavily in social media marketing, why not focus on a network that will drive the most conversions and sales?